One of the treats Mr. Swede brought me from Paris last week were macarons [French spelling vs. English] from Laduree. This treat was for my big "O" birthday Friday. The number before the "O" keeps getting bigger. So I'm another decade older.
I, along with millions of others, love Laduree's packaging. It is one of the reasons you buy them. They've got marketing down. They've had a few years to get it right, though, since 1862.
I wonder if the new New York store will have the same packaging or if they created American styles.
The New York store opens this Friday, August 26th. There is just something about buying the macarons in Paris that make it an occasion. It's the ambiance of the city of Paris that make these cookies special. If you travel, you can find their stores other places in the world -- Kuwait, Ireland, Turkey, United Arab Emirates and Saudi Arabia -- but they are just not Paris. Read more about Laduree Here. The macarons are not exclusive to Laduree either as other bakeries in France make them.
As of today, they are about half gone. Yum, yum!
All the best,
Summer
Photos: Swede
